Hunger Games Catching Fire
The trailer will get original fans of the Hunger Games very excited for the film as through the background music and fighting scene builds up the tension of what the film is about. Using star power such as Jennifer Lawrence, she is highlighted as the main character throughout the trailer to attract a wider audience. The trailer ends with the release date and 'experience it in IMAX' to generate awareness of the movie and meet audience high demand needs.
The Worlds End
The Worlds End used individual posters for each main character in the movie to attract a wider audience. Even though most commonly used in Hollywood movies, the Worlds End uses these posters to display the recognisable cast from the cornetto triology.
Highlighted in the trailer with the locations and british humour it will attract a british audience as they are likely to relate to the pub crawl storyline. The cast members used will attract original fans of sean of the dead and hot fuzz. The background music is very recognisable with British culture and highlights the genre of the film being sci fi comedy and therefore is likely to market a primary audience of british young adults.
