Lionsgate is a north american entertainment company. The company was formed in Vancouver,British Columbia, on July 3, 1997 by Frank Giustra, and is headquartered in Santa Monica,California
As of 2012, it is the most commercially successful independent film and television distribution company in North America
Key people in lionsgate:
Jon Feltheimer (Co-Chairman and CEO)
Michael Burns (Vice chairman)
Steve Beeks(President)
Francis Lawrence :Director
Simon beaufoy: Screenwriter
Micheal Debruyn: Screenwriter
Suzanne Collins: Novel
Nina Jacobson: Producer
Jon Kilik: Producer
Films also produced by the company include: Now you see me,You're next,Juno,Warm bodies,The twilight saga and The Hunger Games
Release date:November 22nd in London and America
This is
the official trailer for the Hunger Games: Catching Fire. On November 16, 2012, the first teaser trailer was released The trailer is very
appealing because it's full of action and has a lot of tension and excitement. Due
to the first movie and the books being sold worldwide and being so popular, the
second movie is almost guarantee a success. It is likely for this film to be a
hit, due to all the A - List film stars such as Jennifer Lawrence, Josh
Hutchinson, Liam Hemsworth, Elizabeth Banks, Stanley Tucci and Woody Harrelson.
There is already alot of images and videos behind the scene. These are all emphasizing how action pact the movie is going to be and also introduces some of the new cast.
There is already alot of images and videos behind the scene. These are all emphasizing how action pact the movie is going to be and also introduces some of the new cast.
Pre Production/Production:
Development of The Hunger Games began in March 2009 when Lions Gate Entertainment entered into a co-production agreement with Color Force, which had acquired the rights a few weeks earlier.
Simon Beaufoy was hired to write the script for the film and wrote two draft before leaving after Gary Ross, director of The Hunger Games decided not to direct the sequel. The shooting timeframe was co-ordinated between Lionsgate and 20th Century Fox, in order to allow time for Jennifer Lawrenceto shoot X-Men: Days of Future Past, the sequel to Fox's X-Men: First Class X-Men:, in January 2013
Collins collaborated with Ray and Ross to write the screenplay. The screenplay expanded the character of Seneca Crane to allow several developments to be shown directly to the audience and Ross added several scenes between Crane and Coriolanus Snow. The main characters were cast between March and May 2011. Principal photography began in May 2011 and ended in September 2011, and filming took place in North Carolina. The Hunger Games was shot entirely on film as opposed to digital.
| Music by | James Newton Howard |
|---|---|
| Cinematography | Tom Stern |
| Editing by | Stephen Mirrione Juliette Welfling |
| Studio | Color Force |
| Distributed by | Lionsgate |
| Release date(s) |
|
| Running time | 142 minutes |
| Country | United States |
| Language | English |
| Budget | $78 million or $130milliom |
| Box office | The Hunger Games: Catching Fire has earned $158,074,286 in North America and $146,600,000 internationally, for a worldwide total of $304,674,286 |
Promotional Methods:
examples of free marketing where they can feature posters,trailers and competitions or banners advertising over Youtube. Competitions included wining the books and exclusive posters to be able to win tickets for the premiere in LA and a holiday in Hawaii . They were able to get the audience/fans more involved by doing Q&A on twitter to the famous cast.
Also by using adverts on buses and billboards they have reached a vast amount of the public. And advertising through trailers on TV on popular TV channels such as ITV and channel 4. Many other companies such as Kiss Fm,Cosmopolitan,BT would promote Hunger Games by doing competitions to win tickets to the premiere in London.
The
internet is a massive part in marketing a film to its target
audience, as it offers so much. The hunger games;catching fire have their own website: http://www.thehungergamesexplorer.com/us/epk/catching-fire/. As millions of people use the internet every day it is a key concept. Therefore this site would provide top fans with rewards,competitions and exclusive content.
A
key strategy for marketing a successful film is not always
cross-media convergence or synergy but a good production and
distribution. As the hunger games has famous actors/actresses such as Jennifer Lawrence,Liam Hemsworth,Woody Harrelson . As being a high concept movie it already has a big fan base due to the extremely popular saga from Suzanne Collins.
Nominated at the Golden trailer awards for Best Action Poster
Marketing/Distribution:
On November 16, 2012, the first teaser trailer was released with The Twilight Saga: Breaking Dawn – Part 2 and revealed the official logo and tagline for the film. Lionsgate announced a sweepstakes competition where 12 fans would have their name listed in the film's credits.
On January 11, 2013, Entertainment Weekly released a 2013 Preview edition of their magazine, with the first look of Lawrence as Katniss and Claflin as Finnick on the cover as well as several stills showcasing scenes from the film.
On February 22, both Hitfixand the official Facebook page debuted two viral posters of the Victory Tour featuring Jennifer Lawrence (Katniss) and Josh Hutcherson (Peeta).
On January 28, 2013, CapitolCouture.PN, a promotional site for the film's fashion and culture, opened and could only be unlocked with a passcode. Once in, a picture of a blue chair appeared and told readers to check back on March 4.
On March 4, 2013, the site began to release portraits of the various characters.
The teaser trailer debuted at the 2013 MTV Movie Awards on April 14, presented by Liam Hemsworth, and the trailer would be posted on TheHungerGamesExplorer after the ceremony.[ "Beyond Fire" by TTL was played as the trailer music.
On May 14, 2013, a new poster for the film was released.
An exclusive new trailer debuted at the San Diego Comic-Con International on July 20, 2013. An international trailer was released a few days later. Walmart released the first TV spot on their Facebook page on October 14, featuring Coldplay's song, "Atlas".
On October 27, 2013, during the fifth inning of game 4 of the 2013 World Series, the final trailer was released. Three days later, on October 30, 2013, a new IMAX poster for the film debuted.
Covergence:
Soundtrack:
Coldplay were announced as the first official artist to be featured on the Catching Fire soundtrack album, with their new song "Atlas",
Christina Aguilera announced that her song, "We Remain", would be part of the official soundtrack of the film.
Of Monsters and Men with "Silhouettes",
Sia featuring The Weeknd & Diplo with "Elastic Heart",
The National with "Lean",
The Weeknd with "Devil May Cry",
Imagine Dragons with "Who We Are",
Lorde with "Everybody Wants to Rule the World",
The Lumineers with "Gale Song",
Ellie Goulding with "Mirror",
Patti Smith with "Capital Letter",
Santigold with "Shooting Arrows at the Sky",
Mikky Ekko with "Place for Us",
Phantogram with "Lights",
Antony and the Johnsons with "Angel on Fire".
Merchandise:
Nominated at the Golden trailer awards for Best Action Poster
Marketing/Distribution:
On November 16, 2012, the first teaser trailer was released with The Twilight Saga: Breaking Dawn – Part 2 and revealed the official logo and tagline for the film. Lionsgate announced a sweepstakes competition where 12 fans would have their name listed in the film's credits.
On January 11, 2013, Entertainment Weekly released a 2013 Preview edition of their magazine, with the first look of Lawrence as Katniss and Claflin as Finnick on the cover as well as several stills showcasing scenes from the film.
On February 22, both Hitfixand the official Facebook page debuted two viral posters of the Victory Tour featuring Jennifer Lawrence (Katniss) and Josh Hutcherson (Peeta).
On January 28, 2013, CapitolCouture.PN, a promotional site for the film's fashion and culture, opened and could only be unlocked with a passcode. Once in, a picture of a blue chair appeared and told readers to check back on March 4.
On March 4, 2013, the site began to release portraits of the various characters.
The teaser trailer debuted at the 2013 MTV Movie Awards on April 14, presented by Liam Hemsworth, and the trailer would be posted on TheHungerGamesExplorer after the ceremony.[ "Beyond Fire" by TTL was played as the trailer music.
On May 14, 2013, a new poster for the film was released.
An exclusive new trailer debuted at the San Diego Comic-Con International on July 20, 2013. An international trailer was released a few days later. Walmart released the first TV spot on their Facebook page on October 14, featuring Coldplay's song, "Atlas".
On October 27, 2013, during the fifth inning of game 4 of the 2013 World Series, the final trailer was released. Three days later, on October 30, 2013, a new IMAX poster for the film debuted.
Covergence:
Soundtrack:
Coldplay were announced as the first official artist to be featured on the Catching Fire soundtrack album, with their new song "Atlas",
Christina Aguilera announced that her song, "We Remain", would be part of the official soundtrack of the film.
Of Monsters and Men with "Silhouettes",
Sia featuring The Weeknd & Diplo with "Elastic Heart",
The National with "Lean",
The Weeknd with "Devil May Cry",
Imagine Dragons with "Who We Are",
Lorde with "Everybody Wants to Rule the World",
The Lumineers with "Gale Song",
Ellie Goulding with "Mirror",
Patti Smith with "Capital Letter",
Santigold with "Shooting Arrows at the Sky",
Mikky Ekko with "Place for Us",
Phantogram with "Lights",
Antony and the Johnsons with "Angel on Fire".
Merchandise:
Exchange:
The first Hunger Games movie grossed $700m in the box office worldwide, and starred Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth.
As of January 5, 2014[update], The Hunger Games: Catching Fire has earned $407,139,699 in North America and $423,400,000 internationally, for a worldwide total of $830,539,699, making it the 36th highest grossing film of all time.
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